...创业决策;中介变量 [gap=952]Key words:risk preference; risk propensity; entrepreneurial risk perception; entrepreneurial decision; mediator ...
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Decision regulation was neglected in the research domain of entrepreneurial decision making.
在创业决策的研究中，决策规则是一个被忽视的问题。
This paper discusses the role of cognitive bias, risk propensity and entrepreneurial self-efficacy in the process of entrepreneurial decision-making by using risk perception as the main line.
以风险感知为主线，讨论了认知偏差、风险倾向、创业自我效能等因素在创业决策中的作用。
The entrepreneurial decision depends on the enterpriser himself to a large extent, and how to make a fast and good decision is the core of understanding the behavior character of the enterpriser.
创业决策在很大程度上取决于创业者个人，而如何做出又快又好的决策，是理解创业者行为特征的核心。
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